As suggested by the application of the concepts of green supply chains, sustainable supply chains ensure that the environment does not suffer from any harm due to its operations. While McDs mainly serves a uniform menu globally with no substantial variations except for small regional ones, its menu is still quite large and diversified. The Mashed polled over 500 Americans about which fast-food restaurant serves the best beef. In 1973 KFC joint Malaysia. (2021) 'McDonald's and KFC Corporate Responsibility'. McDonalds has developed strategic plans for ensuring that its products align with the emerging concerns on healthy foods and eating habits. 6, pp. What are the competitive advantages of KFC? (your Full Guide), Why Is Mcdonalds So Cheap? McDonald is always successful in sustaining a good image in hearts of its customers. A third strategy that McDonalds employs in its supply chain are whats known as vertical integration. Fried chicken is the only main course offered at Texas Chicken. This is IvyPanda's free database of academic paper samples. McDonalds has more locations than KFC. Yaziji, M. & Doh, J. McDonalds website states that each location uses a daily, weekly, and monthly schedule of cleaning tasks. Their taste has changed a lot and they would rely only upon brands that ensure good quality. The joint venture that has been going on for over fifty years. KFC is among the renowned fast food restaurants that have been in the industry for quite a significant duration. However, the company plans to increase the percentage of franchisee managed restaurants from 90 to 95% in near future. (what To Know! The fast-food organisation also stopped offering its eat-in foods in cardboards in 2008. The success of the organization has been its ability An effective supply chain arm of an organisation ensures that products and services are availed just whenever they are required in a manner that will ensure that the increasing number of products that need to be availed in the market is sustainable (Bakshi & Fiksel 2010). ), Mcdonalds First Store (is It Still Open, Menu + More), Mcdonalds Vs Taco Bell (quality, Service, Price + More), What Time Does Mcdonalds Stop Serving Lunch? The restaurant prides itself in having a differentiated process to manufacture its products and thus retain a healthy competitive advantage. The company offers a diverse menu of tacos, burritos, bowls, and salads in a fast-casual restaurant setting. McDonalds owns 82 of their locations and can rent them out to franchisees. One of such strategies involves phasing out paper documentations and paper-based product packaging (Leclerc 2012). According to a recent Business Insider report, KFC is by far the most popular restaurant chain in China, and it is not the same as the American brand. Faced with modern problems that are associated with the production and distribution of products, supply chains managers in the two organisations deserve plausible information about the implications of supply chain and logistics strategies on physical and environmental participants in a bid to create socially corporate organisations. McDonalds is top competitors which brought the most influence towards KFC company. For instance, in 1980s the company received criticisms for sourcing its beef for making hamburgers from ranches that had been developed on a newly cleared forest cover in the Amazon rainforest. Excellent! The original McDonald's restaurant, featuring a ten-item menu built around a 15 cent hamburger, in San Bernadino, California, circa 1955. Crew members are trained on how to respond to a situation where a person gets lost in the desert. These include billboards, radio ads, and digital ads. When McDonalds fails to meet customer expectations, both suppliers and consumers rely on substitutes in greater numbers. "McDonald's and KFC Corporate Responsibility." Barnett, M. 2010, Colonel Sanders New Modern Army of Outlets, Marketing Week, 4 March, pp. What is better chicken or KFC? There are several major international fast food brands including Dominos, KFC, Burger King, SubWay, Wendys and similar more that are competing for market share with McDonalds. Operating in an environment of criticism concerning McDonalds degree of sustainability of supply chains makes it pursue various success strategies. must. Other non-fast food chains have been targeted by McDonalds in order to gain a larger share of the market. McDonalds is the leading and one of the most popular fast food brands of the world. McDonalds has a healthier menu than KFCs such as McVeggie, apple pie, and spinach pie, as well as vegetarian meals such as Appletini. KFC is well-known for its fried chicken, which is made from their own The total number of McDonalds restaurants globally rose to 37,241 in 2018. As the world economy recovers, I anticipate increased competition between McDonalds and Burger King as they fight to retain customers. It also operates within the fast-food industry. They have a value chain that allows them to compete with other fast food chains while still providing their customers with excellent service. The main items on its menu include hamburgers and cheeseburgers, Big Mac, Quarter Pounder with Cheese, Filet-O-Fish, several chicken sandwiches, Chicken McNuggets, wraps, french fries, salads, oatmeal, shakes, McFlurry desserts, sundaes, soft serve cones, pies, soft drinks, coffee, McCaf beverages and other beverages. There are several major international. However, Texas Chicken company was not listed in the rank in the analysis. Indeed, within the last few years, KFC and McDonalds have strategically focused on programmes for creating sustainable supply chains. Brands and Dominos to secure that accolade. The company focuses on making the supply process as efficient as possible. Customers rate KFCs Pricing Score a 3.6/5, making it one of the top three restaurants in terms of pricing, trailing only McDonalds. KFC is not the only fast food chain in competition with KFC; there are also competitors such as Popeyes Louisiana Kitchen, McDonalds, Wendys, and Jack in the Box. More than R100 000 in prizes have been distributed to winners. If youre the first to try something new or to address the spotted need, youll get better results. McDonalds was ranked in number one in the analysis of Top 10 Fast food Largest Fast Food Chains In The World. In 1987, it was amongst the first western-based organisations that opened new business branches in China. Even as a fast food brand, it has to retain heavy focus on customer service so as to retain them. Orsato, R. 2006, Competitive Environmental Strategies: When does it pay to be green?, California Management Review, vol. The marketing strategies of McDonalds and KFC are very different. The QSR industry has grown and is populated by a very large number KFC may not be considered as the direct competitor to McDonalds as it does not specialize on the burgers and fries. The organisation takes the second position after McDonalds in terms of size as measured by its sales levels (Novak 2014). For instance, in 2009, the company sort ways of reducing the amount of packaging by more than 1,400 tonnes (Environmental Leader 2009). It is both popular and successful as a fast food chain. McDonalds Corporation (NYSE: MCD) and Just Eat Takeaway.com N.V. (LSE: JET, AMS: TKWY) have agreed to a new, long-term global strategic partnership, evolving their existing local agreements to provide McDonalds customers and franchisees with the convenience and value of McDelivery in markets across the world. Their weaknesses include their high level of debt and their reliance on a small number of key suppliers. You should have an apostrophe before the apostrophe in the word system. Indeed, competitive advantage is one of the supply chain management strategies that act as critical success factors for sustainability in any organisation, including KFC and McDonalds. Human beings tend to have a McDonald's is the worlds largest chain of fast food restaurants that serving over 64 million customers daily in 119 countries worldwide. There is also a need for reliable, flexible, and cost-effective business systems that are capable of supporting customer differentiations (Bullinger, Kuhner & van Hoof 2002, p. 3533). McDonalds was named the worlds largest fast food chain based on an analysis of the top ten largest fast food chains. McDonalds sells a wide variety of food. Over three million takeaways are discarded in the United Kingdom each day. We will write a custom Essay on Marketing: McDonalds and KFC specifically for you. 2010, The Quest for Sustainability, Supply Chain and Logistics Management, vol. Paying attention to the principle of corporate social responsibility encompasses one of the issues that constitute a sustainable supply chain management. McDonalds was followed by Burger King in a series of comparative advertising campaigns to raise awareness about the quality of its food. Guaranteeing sustainable supply chains calls for the deployment of a number of principles. A blanket ban would be a hammer blow to companies such as KFC, McDonalds, Coca-Cola, Nestle, etc. Web. However, apart from food, it has all focused on customer service. This strategy is formulated to ensure that McDonalds creates customer experiences that are consistent across all franchises and the company-owned stores. How is KFC positioning itself to gain a rival edge over? Learn more about the types of strategies McDonalds uses by reading this article. Apply online instantly. The fast-food chain is popular for a number reasons. KFC is better than Texas Chicken according to innovating menu such as Mac and Cheese, Cheezy Mushroom Crunch, and Chizza. This assessment on McDonalds and KFC Corporate Responsibility was written and submitted by your fellow https://ivypanda.com/essays/mcdonalds-and-kfc-corporate-responsibility/, IvyPanda. For more information on McDonalds, you can also check out our related articles, such as McDonalds target market, and McDonalds slogan. McDonalds have much more branches then KFC around the world. If you grow your own food, you can control quality better. Which company is the biggest competitor to KFC? McDonalds has a competitive advantage in terms of speed of service. It is because apart from helping them build higher customer loyalty and driving customer retention rate high, it also helps the business maintain a strong image and grow its popularity. McDonalds is constantly updating its menu to keep its most loyal customers coming back. Nutrition, convenience, affordability, innovation, quality, hygiene, and value-added services are just a few of the benefits it provides in its competitive advantage. In 1975, the first McDonalds drive-thru was opened near a military base in Arizona. McDonalds and its franchisees buy food, packaging, equipment and other goods from several independent suppliers. Amid undergoing various corporate transformations in a bid to establish a competitive advantage, KFC has not gone without challenges that are articulated to the need to enhance sustainability in its supply chains. It allows you to develop a clear and concise plan for how to best compete against them. How does McDonalds operate in a monopolistic monopolistic market? Having a focus on quality has allowed them to maintain a good supply chain, which helps ensure the high quality of their food and the safe handling of any contaminants. For instance, its strategic marketing plan has the objective of instilling a strong belief that including fruit salads as additional products that are served alongside the regular hamburgers and other products that are offered by the company responds to the call for people to embrace good eating habits. Icons are like the logos in any other business. While these fast-food giants have a Environmental Leader 2009, KFC Switches to Earth Friendly Packaging. McDonalds has a competitive advantage in terms of cheating prices. McDonalds Business Strategy and Competitive Advantage. 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